Your 5-Day Test-Drive · Startup Mastery

How you'll work with Mars

Bring it any way you like

Every day Mars is with you in your private chat. You talk however suits you — Mars turns it into one clean artifact.

Speak, type, or drop files

Voice notes, quick text, your rough sketches — bring the raw material in whatever form is easiest for you.

Mars shapes it

Free input, fixed output: Mars normalizes everything into the five blocks of your Idea Card, one day at a time.

One clean page

You walk away with a single, clear Idea Card — in your own language, plus an English version for going global.

The track · 5 days · 4 chapters

Five days through the book

Not a theory course. Each chapter comes through real mistakes — then, the same day, you put it into practice.

1

Day 1 · Chapter 1

Why startups crash

You readThe €-billion graveyard: 9 of 10 don't survive. The top-2 killers — "ran out of money" (38%) and "no market need" (35%) — are one story from two sides. Sell first, build second.

Your taskDescribe your startup (a first draft) and mark which failure reason hits closest to home.

2

Day 2 · Chapter 2

Why people say "no"

You readProspect Theory — losses hurt 2–3× more than gains. A "no" is neurophysiology, not a verdict on your product. The 16% rule: only ~16% embrace the new early.

Your taskYour riskiest assumption — and who says "no" and why, so rejection stops derailing you.

3

Day 3 · Chapter 3

Sell before you build

You readThe Lean 3.0 shift: MSP instead of MVP — a product people actually pay for. The ladder of proof: one real commitment (pre-order, deposit, LOI) outweighs a thousand likes. The real proof you gather next — with live customers; today you see why, and where.

Your taskName your early adopters — who feels this pain hardest — and pick the single strongest first move that would prove real demand (pre-order, deposit, LOI). You leave with a validation plan and the conviction to run it.

The pointYou can't build blind. Winners find their innovators first, build v1 with them, then scale by method — that's your next lap.

4

Day 4 · Chapter 4

Build your Idea Card 5 blocks

You doMars folds everything from the week into one page of five blocks — the artifact you leave with.

1

Vision & hypothesis

The core — a falsifiable hypothesis, by template.

2

Summary + keywords

5–7 crisp phrases and 5–7 tags.

3

Team & honest gaps

Roles, skills, splits — and where the holes are.

4

Competitors

3–5, incl. "do nothing." "No direct ones" = immature.

5

Elevator pitch

60 seconds by template — the compression test.

5

Finish · Day 5

Polish the card + your verdict

You doMars polishes your Idea Card and runs it against the readiness checklist → a clear traffic-light: GO / NO-GO.

You getIdea Card — one page, your language + English — and your verdict with the next move.

The finish line

A straight GO / NO-GO

On day 5 Mars runs your card against the book's checklist of "an idea that isn't closed yet." Both answers save you a year.

Your traffic light

GREEN · GOCard is ready — you roll on to the Academy.

YELLOWOne block to sharpen — a quick fix, then go.

RED · NO-GOHonest rethink — and that's a win: you saved a year.

What we check for

"It's like X, only Y and also Z…"
Team = "me and, probably, a developer"
Competitors = "there are no direct ones"
The summary sprawls to three pages
Vision is about the product, not the world
The pitch runs past 1:15 or stumbles

What you drive away with

Yours to keep — GO or NO-GO

Your Idea Card

A finished one-pager (5 blocks) — your language + an English version.

GO / NO-GO verdict

An honest scorecard and a clear next move.

The first 4 chapters, lived

"Lean Innovation 3.0" — read and applied, not skimmed.

Mars + a finisher badge

A personal line to Mars, who keeps driving with you after the test.

Your idea stays yours

From the very first message it's a private 1-on-1 with Mars — never a shared group. Your idea is never shown to anyone without your say-so. Just the two of you, building.

Here's your road,
day by day