The first global venture studio with an AI co-founder

From idea , to unicorn

We start where no one else does.

Accelerators only take you with an MVP, a team and traction. We start at the idea stage, and walk you through Lean 3.0 all the way to a global company, with Mars, your AI co-founder, beside you.

Based on the book Lean Innovation 3.0 · free to start.
90%of startups fail
$500Bburned on products nobody needs
#1reason for failure, “no market”
0lines of code needed to test demand
Everyone waits for an MVP, a team and traction. We’re the only ones who start at the idea stage, and take you to unicorn.
The shift

The old way kills ideas. Lean 3.0 doesn’t.

Lean Startup said “build an MVP and see”. Lean 3.0 goes earlier: you sell before you build.

Build-first

Product first

  • Six months building an MVP on faith
  • Launch, and silence: there’s no market
  • Money & time burned before the first customer
  • Pivot when it’s already too late
Lean 3.0 · Sell-first

Sale first

  • Validate the problem through interviews
  • Find early adopters & design partners
  • Make the first sale before any code
  • Build only what people already pay for
Scientific foundation

Not “common sense”. Behavioral economics.

Lean 3.0 is built on Prospect Theory by Kahneman & Tversky. Founders, customers and investors all decide under uncertainty and bias, loss aversion above all. Understand it, and you win the market.

Prospect Theory, Nobel Prize in Economics, 2002
A golden triangle , or a Bermuda one?
Customerto pay or not, weighing the loss
Founderwhat to build, under uncertainty
Investorwhether to believe, same scales
All three decide under cognitive bias

All three in sync, a unicorn is born. One link missing, the startup vanishes like in the Bermuda Triangle. Our methodology aligns all three sides, that’s why Mars is by your side.

Methodology

The five stages of Lean 3.0

The path straight from Igor Peer’s book, on the Startup Mastery platform. Every stage builds on the previous, no skipping.

Pre-Start Marketing

Listen to the market first. Problem hypothesis, segments, who to ask.

Problem validation

Customer interviews. Confirm the pain with facts, not opinions.

Early adopters

Find those ready to go first. Your design partners.

MSP

Minimum Sellable Product, not just viable, but sellable.

First sale

Money in the account before any code. Traction you can grow on.

Meet

Mars, your AI co-founder

Not a one-line chatbot. Mars is trained on the entire Lean 3.0 methodology and takes on the work of a whole team.

Mars, AI co-founder

Mars ● Active

Dedicated AI Co-Founder

Knows startups and Lean 3.0 inside out. Runs your project on the platform, every day, no days off.

ResearchValidationLanding pagesFirst customersFinancial models
Start with Mars
Lean 3.0 methodologyknows the framework cold and guides you by it
Customer researchinterviews, segments, demand validation with facts
Writes codefrom prototype to a working MSP
Presentationspitch decks for customers and investors
Financial modelsunit economics, forecasts, scenarios
Runs the projectkeeps the pace, drives to the next milestone
Launch trajectory

Your climb to orbit

A rocket reaches orbit before it flies on. Five stages: validate the idea → build an MSP → reach orbit, Local PMF, champion of your market → then break orbit and accelerate to Global PMF, the road to a unicorn. By our methodology, you don’t skip Local PMF.

To MarsPlatinumGlobal PMF → unicorn, break orbit, accelerate via hubs
partnership
OrbitGoldLocal PMF, champion of your market
equity
LiftoffSilverMSP, minimum sellable product, built to expand
equity
IgnitionBronzeMars validates: personas, research, demand
€250
CountdownBasicValidate the idea before a cent is spent
€0

Local PMF is the gate. By our methodology you don’t skip it, there’s no Global without Local.

Three levels

From idea to orbit

Not just to help you start, but to guide you by the right methodology to a global company. You enter, you show traction, we become a partner.

Countdown → Ignition · Bronze

Education + validation

Text-based Mars · platform
You come in with an idea. Mars validates it himself, personas, research, a problem infographic, with no landing and no ad budget.
  • The full methodology path
  • Idea & competitor breakdown
  • Validation via personas & research
  • The Lean 3.0 book included (worth $19.99)
  • Personal group with Mars
€0 → €250a token Bronze fee = a filter for those who actually do the work
Venture Studio Liftoff · Silver / Gold

MSP and first sales

Dedicated Mars · equity-based
Bronze confirmed the problem, now we package it. Mars builds a real landing, opens a waiting list, hunts early adopters and design partners. We drive traffic and join for equity.
  • Everything in Ignition
  • Mars as a dedicated AI co-founder
  • A real landing: problem + solution
  • Waiting list → early adopters → design partners
  • MSP, first sales, Local PMF
Equitywe join for a stake against results
Orbit · Platinum

Global PMF and scale

Global partner network
Local PMF proven, we take you global through our partner network. From a working local model to global product-market fit.
  • Everything in Liftoff
  • Reaching global product-market fit
  • A global network of partners & hubs
  • Access to capital
Partnershipterms are individual
How it works

Five steps, and Mars is running your project

You arrive here

Learn the program, the methodology and how Mars works.

Leave your details

Quick form, and Mars opens a personal chat with you.

Personal group

Your own Telegram group with Mars, one on one.

Project on the platform

Mars opens your project and starts running it.

Community

Demos, networking, Zoom and offline with other founders.

Partners

In good company

Collaborating for success, uniting with industry leaders across our markets.

Sikorsky Nova Transfotech BDO Pearl Cohen
Who it’s for

Who this is for

You have an idea

But you don’t know if there’s a market, and you’re afraid to waste six months.

You’re already building

And you want first sales faster, with a partner, not alone.

You need a co-founder

Who actually works on the project 24/7 and keeps you in rhythm.

Start here

Tell Mars your idea

Leave your details, Mars picks it up and opens a personal chat. Free to start.

Please enter your name
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You’re in!

Now open your personal chat with Mars to get started.

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